Tuesday, February 26, 2008

Farmers Branch & Icon Partners Announce 300-Acre Development

This is exciting.

Icon Partners announced today that they have agreed to develop a 300-acre shopping, residential, and business complex here in Farmers Branch. Mercer Crossing - approximately 1,100 undeveloped acres in Farmers Branch roughly bordered by LBJ, I-35, and the George Bush Tollway - is the largest empty section of Farmers Branch, and is well on its way to being a signature retail destination and premium office and residential choice. The Dallas Morning News story about this announcement is here, the press release from Icon Partners is here.

The first phase of this new development is a 500,000 square foot development that will sit on a fabulous new lake, with construction beginning before the end of the year. This phase will be a Mediterranean-inspired, lakefront town center, with plazas, gazebos, parks, fountains, and walking trails.

"The announcement of the Shops at Mercer Crossing is a great day for Farmers Branch. This is the kind of world class development that will bring excitement, money, energy and people from all over to Farmers Branch," stated Mayor Pro Tem Tim O'Hare in the press release from Icon Partners. "On behalf of the Mayor and City Council, I express our great enthusiasm and optimism for this project, because our residents have been longing to be part of a high quality development like this for a long time."

A development like this has far-reaching effects. First, it provides retail, dining, and recreational options to our citizens. Second, it increases our tax base, which allows us to provide more services to our citizens, and third, development chases development, and this exciting project will lead to more exciting projects across the city.

"This will happen quickly," City Manager Gary Greer said, "we are not messing around."
That about sums up this Council and City Manager's philosphy. Let's get things done for our citizens.

See you at the ground-breaking.

Great things are happening in Farmers Branch!
Tim Scott



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